Detroit Limousine Service Partners With Uber
Last week, on March 27th, a new company officially came to the Detroit market to break the traditional paradigm of the limousine business. This company is Uber.
Uber has successfully launched its services in multiple markets in the USA and Motor City Limousine is happy to be its partner in the Metro Detroit limo market.
Uber has expanded the prearranged luxury transportation industry to include a limo-on-demand service. Do you need a limo to get from a restaurant in Birmingham to a club in Royal Oak? Or have you just arrived at the DTW airport and want to find an alternative to the virtual monopolist Metro Cars? Well, now your chauffeur is only one click and several minutes away from your pickup location! All you need is a smartphone and an account with Uber. The reservation process is extremely simple and you do not only get your driver’s ETA but can also always track his location and progress in real time.
Some Detroit limousine operators were expressing concerns that Uber would jeopardize their existing business model; however we see it differently at Motor City Limousine. Uber is not creating competition for us in our traditional segment of prearranged Detroit chauffeur services but opens up a vast untapped market of on-call, on-demand luxury transportation services. In the past, when you wanted a driver to pick you up within the next 15 minutes, your only alternative was a cab. Not quite a “luxury” option. Now you can have a professional chauffeur pick you up in a luxury sedan just within minutes! Isn’t it a nice upgrade vs. Checkers?!
Motor City Limousine is happy to be a part of this new experience and we encourage our clients to try Uber when you find yourself thinking that it would have been nice if a black car could drive you home from this nice restaurant… And you have not arranged for one.